The research of website led to the production of mine. In order to make the brand identity of my artist noticeable, i kept the same color scheme running throughout my production. The color scheme of my website is Green, Black and Red. The images i as the Art Director used for websites are also in Red, Black and Green colors, Sticking to the theme this reinforces and creates branding of my artists. Each page has the same color scheme, includes images of the artist and same layout of the header.

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To make sure that the brand is noticeable in my digipak, I used the same colrs; Black, Red and Green. Which are the same colors that feature on my website. I also used different fonts for the Band name 'The Riot of the Red Blood Guitar' (RTRBG), that i used in my digipak, website as well as merchandise, which can be seen on the artists website. Since there were three members in my band, to make sure they stand out on the digipak and the audience knew them , i used a mid shot image of my artists , Making them the first thing we notice on the digipak.

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Similarly, to my website and digipak, i used the same color scheme for my music video. I decided to make my music video Black, Red and Green, this way it game my artist a noticeable and consistent brand . As all the production work consist of Black, Red and Green, the audience will relate this to my artist. The color scheme is the most obvious and main factor that creates a sense of branding. Also the name of my artist creates a sense of branding , as his name is Shahood Farooq Ranjha, it compliments the running theme of three colors. We tried using all the codes and conventions of indie pop music videos to make it look professional, we did this by the camera shots, showing different angles, editing, using slow motion effect and dip to black and white, sounds, we used a non diegetic sound in the start of our video of the girl saying "its over", to give the breakup vibe. We used the sound track "somebody Else" by the 1975 throughout the video as their wasn't any need of using dialogues and extra non diegtic sounds. We used isolated locations like, the abandoned church and construction side as our mise en scene.